Official® was conceptualized by Jason Maggio (founder of Vapors Magazine) in December of 2006 after designing the S/S 07 line for Estate LA. Jason recognized a void, while simultaneously realizing a calling from the streetwear scene and market place and immediately put a business model into action by creating the Official® brand.
Philosophy
Official® is a newly launched premium fitted headwear company hailing from the always inspirational city of San Francisco, California. The headwear company has constructed a truly unique and quick to market business model for their product by releasing one-time limited styles every two to three weeks to retailers. Their ability to keep a constant flow of fresh new product on their retailer’s shelves, in the media (blogs, websites, print magazines) is a concept that is aligned and in-tune with the demand of today’s influential set and savvy consumer.
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